THOR vs. HailTrace
Meteorologist-reviewed products, prospecting data, training, and broader canvassing tools sold through tiered plans.
The nationwide value choice for roofers
THOR gives roofing teams nationwide storm research, radar replay, population-driven Market Priority, property history, exports, alerts, and a built-in canvassing workflow in one month-to-month plan. Import leads, drop pins on the map, track dispositions, call or drive from the lead card, review Storm Hits, and monitor local or 25-mile areas without leaving THOR. You can use the complete product free for 14 days without entering a card.
THOR at a glance
14-day free trial, no credit card, no annual contract.
THOR can rank the storm events already on the map by households, residential density, population, or a combined residential score. The top 50%, 25%, and 10% controls narrow the current view while keeping the NOAA/SPC weather data intact.
THOR combines the storm-research features most roofing teams use every week for $34 per month. The table shows what competing products sell and the cost or commitment attached to it.
| Product | Published price | What it sells | Why THOR is stronger value |
|---|---|---|---|
| THOR Storm Mapper | $34/month | Nationwide storm research, radar replay, Market Priority, exports, property history, alerts, and built-in canvassing with imported leads, map pins, dispositions, call/drive actions, Storm Hits, and monitoring. | Lowest published paid price in this table, with nationwide access, month-to-month billing, and the complete product available in a no-card trial. |
| HailTrace | $229 for one map; paid subscriptions by quote | Meteorologist-reviewed products, prospecting data, training, and broader canvassing tools sold through tiered plans. | One official HailTrace map costs $229—6.73 months of THOR. THOR publishes one $34 monthly nationwide price and includes CSV lead import, map pins, dispositions, call and drive actions, Storm Hits, and lead monitoring. |
| Interactive Hail Maps / Hail Recon | $999 one state; $1,499 three states; $1,999 nationwide per year | A long archive, contact data, built-in canvassing, address monitoring, and native apps sold through annual geographic tiers. | Nationwide access is $1,999 per year versus THOR at $408 over twelve months. THOR also includes built-in canvassing and Lead Storm Monitor without an annual contract or state bundle. |
| HailStrike | $149 or $249 per month; $2,500 annual litigation plan | Patented analysis, a longer archive, OneSite products, and the CLAIM management workflow. | Its $149 and $249 monthly plans cost $115 and $215 more per month than THOR. THOR keeps nationwide research, replay, exports, reports, alerts, and built-in canvassing in one $34 plan. |
| HailSpectrum | Free | A free NOAA-based ZIP lookup, live CAT Mode, storm history, and downloadable informational reports. | Free lookup is not the same as THOR’s persistent contractor workflow with Market Priority, replay, exports, saved property history, and built-in canvassing tied to imported leads. |
Meteorologist-reviewed products, prospecting data, training, and broader canvassing tools sold through tiered plans.
A long archive, contact data, built-in canvassing, address monitoring, and native apps sold through annual geographic tiers.
Patented analysis, a longer archive, OneSite products, and the CLAIM management workflow.
A free NOAA-based ZIP lookup, live CAT Mode, storm history, and downloadable informational reports.
THOR is the strongest value in this comparison for a small roofing company that wants nationwide coverage, transparent monthly pricing, radar replay, population-based Market Priority, exports, property history, alerts, and built-in canvassing without an annual contract. THOR imports existing lead lists, creates lead pins on the map, tracks dispositions, opens call and drive actions, records Storm Hits, and monitors local or 25-mile areas.
THOR is the lowest-priced nationwide paid option in this comparison at $34 per month. HailTrace charges $229 for one official storm map and hides paid subscription prices behind a sales call. Interactive Hail Maps publishes $1,999 per year for nationwide access, and HailStrike publishes monthly plans at $149 and $249. HailSpectrum is free rather than a complete paid contractor workflow.
A free hail map can handle an occasional lookup. THOR is built for repeat work: Market Priority, Timeline replay, swaths, saved reports, exports, alerts, lead-list import, map pins, dispositions, call and drive actions, Storm Hits, and monitoring stay together in one account.
The source pages linked here were checked on September 11, 2026. Competitors can change prices or packaging at any time, so follow the official source link before purchasing.
Use the complete THOR product for 14 days. No credit card is required, and nationwide access stays $34 per month if you keep it.
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