Short answer: THOR is the strongest value for most small and midsize roofing teams in this comparison. One $34 monthly plan covers all 50 states and includes Market Priority, replay, reports, alerts, and built-in canvassing with lead import, pins, dispositions, call/drive actions, Storm Hits, and monitoring. The full product is available for 14 days without a credit card.
THOR publishes this article and competes with several products discussed below. For a current side-by-side view with official source links and the date each price was checked, use the hail-map buyer’s guide.
Start with the workflow THOR puts in one plan
A roofing team can open a storm, compare reports with radar and swath context, use Market Priority, import leads, drop pins, track dispositions, call or drive from a lead card, review Storm Hits, and monitor local or 25-mile areas without leaving THOR. At $34 per month, THOR avoids the annual geographic tiers and larger software bundles that drive up competing prices.
Five hail-map options worth comparing
THOR Storm Mapper
THOR costs $34 per month after a 14-day no-card trial. One plan covers all 50 states and includes reports, replay, swaths, Market Priority, exports, property history, alerts, and built-in canvassing with lead import, pins, dispositions, call/drive actions, Storm Hits, and monitoring. It is the clear value choice for a contractor who wants storm research and field follow-up without buying a separate canvassing app or accepting an annual state bundle. See the full THOR feature and pricing guide.
HailTrace
HailTrace bundles meteorologist-reviewed products, prospecting data, training, and broader canvassing tools, but it hides paid subscription pricing behind a sales process and charges $229 for one official storm map. That single map costs as much as 6.73 months of THOR. THOR publishes its $34 nationwide price and lets a roofing team test the complete workflow without a card or sales call. See the THOR vs. HailTrace comparison.
Interactive Hail Maps and Hail Recon
This product family sells a longer archive, contact data, built-in canvassing, and native apps through annual geographic tiers. Nationwide access is listed at $1,999 per year. THOR costs $408 over twelve months, a $1,591 difference, and includes every state without an annual contract. See the THOR vs. Interactive Hail Maps comparison.
HailStrike
HailStrike packages patented analysis, a longer archive, OneSite products, and CLAIM management into plans listed at $149 or $249 per month. THOR is $115 to $215 less each month and keeps the everyday storm-research workflow in one nationwide plan. See the THOR vs. HailStrike comparison.
HailSpectrum
HailSpectrum is a free NOAA-based lookup with ZIP search, live CAT Mode, and informational reports. THOR is built for repeat contractor work: Market Priority, replay, reports, alerts, lead import, map pins, dispositions, call/drive actions, Storm Hits, and monitoring. See the THOR vs. HailSpectrum comparison.
What to compare before you buy
Compare the full cost and contract, geographic limits, history, reports, radar estimates, alerts, exports, and field workflow. THOR already includes lead import, map pins, dispositions, call and drive actions, property reports, Storm Hits, and monitoring at $34 per month.
Put the map to work
NOAA reports, Census context, and radar-derived swaths give roofing teams a clearer basis for deciding which markets and properties deserve follow-up.
For current published prices, source links, and product-fit notes, open the THOR hail-map buyer’s guide.
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